Other times it starts with a clever name. Sometimes the concept for a beer starts with a style or a new take on a style. The creative process comes from many different angles and everyone on staff is part of it. We’ve grown into a larger team, now with over 25 team members. As much as we’d all love to believe we have this grand master plan, it’s really not that fancy. You are constantly putting out new beers, what is your process of idea to brew? Being the narcissist that he is, he tossed his name into an anagram maker and it spat out “Bolero Snort.” Bolero being the jacket that a matador wears, and snort being a thing a bull may or may not due, that became our name and this became a story that I am now forced to tell every single day of my life. Well… “Bob’s Beers” was not only a terrible name, but they featured his face on the label… so everyone warned him that wouldn’t go so well for us on the market. How did Bob’s Beers turn into Bolero Snort, and how did the Bolero Snort come to be? In this world, we are our own small business that supplies small businesses around the state and helps everyone grow together. I’ve always been a small business-minded supporter, and a craft beer enthusiast, so shifting into this industry was an incredibly rewarding no-brainer. For me, I was working for corporate America and not really enjoying killing myself for a large company. My partner, Bob Olson, has always wanted to be an entrepreneur and was an avid and award-winning home brewer, so like many others in the industry it was a natural progression for him. When did an interest in beer turn into wanting to open a brewery?įor us, it was a couple of different things. Known for their extraordinary flavors, we talked to Scott Wells about how they became the matadors of NJ Craft Beer! In 2019, they moved into a built 16,000 square foot production brewery in the heart of the Meadowlands, Bolero Snort Brewery opened its doors for the first time. Co-owners Bob Olson JR and Scott Wells operated all facets of the business for many years with just the two of them, handling the functions of recipe development and implementation, exploration, sales, distribution, and more. JBolero Snort: The Matadors of NJ Craft Beer! (Interview)īolero Snort started out as a gypsy brewing out.
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